Aja Jewels Art Directing & Re-branding
Contemporary Jewelery Brand, 2022

Re-branding of a contemporary jewelery brand. First I study the market place then, analyze what is not serving in the current branding through various interviews with the founder and creative team. Every brand has a unique story. Aja, borned through 40 years of traditional craftsmanship, wants to honor its heritage, in the same time, wants to evolve through contemporary design principles. Here you will explore a design process of a visual identity strategy.